Public Relation and Education

Public relation and education activities raise the general awareness and interest for Green Roofs. In addition, it is crucial to accompany the implementation of regulations and incentives from the very beginning with background information about the benefits and technology of Green Roofs. This will help to overcome the lack of knowledge and support a positive attitude towards Green Roofs. A municipal Green Roof publicity campaign gives evidence of the importance of Green Roofs for improving the urban environment. The municipality should not, however, restrict itself to the role of an advisor and promoter, but rather act as a role model and pace setter by landscaping the roofs of its own buildings and testing and developing new possible fields of Green Roof applications.

Public relation and education activities raise the general awareness and interest for Green Roofs. In addition, it is crucial to accompany the implementation of regulations and incentives from the very beginning with background information about the benefits and technology of Green Roofs. This will help to overcome the lack of knowledge and support a positive attitude towards Green Roofs. A municipal Green Roof publicity campaign gives evidence of the importance of Green Roofs for improving the urban environment. The municipality should not, however, restrict itself to the role of an advisor and promoter, but rather act as a role model and pace setter by landscaping the roofs of its own buildings and testing and developing new possible fields of Green Roof applications.

Press, Internet: Integrating a Green Roof section on a municipality’s website and publishing press reports can be done with relatively little effort. Both the press and the internet are excellent ways to raise public interest, provide basic information about the benefits of Green Roofs, and explain the background of the municipal Green Roof strategy.

Education and Information: Another way to create awareness of Green Roofs is the organization of seminars, conferences, workshops, Green Roof tours or trade fairs. This could be done in cooperation with local Green Roof stakeholders, researchers and Green Roof installers. Apart from the knowledge transfer these events could act as contact platforms and strengthen the local Green Roof network. 

Demonstration Projects: It is also important that the municipality sets a good example with the installation of Green Roofs on public buildings. This gives evidence to the fact that the city takes the benefits of Green Roofs seriously and has trust in this environmental technology. If the topic of Green Roofs is pretty new for the city these installations could work as pioneer projects and should be made available for the public. In addition, demonstration projects provide a very good opportunity to monitor the benefits and performance of Green Roofs. Apart from standard extensive Green Roofs or roof gardens the demonstration projects can also pertain to new innovative technologies like the combination of Green Roofs and photovoltaics or urban rooftop farming.

Research: A number of municipalities work together with local universities to back the municipal Green Roof strategy with scientific studies. Before these activities are started it is advisable to review the already existing pool of scientific reports. In recent years, hundreds of articles have been published from all around the world which cover many aspects of Green Roof research.

Green Roof Inventory and Potential Analysis: Despite the long tradition of Green Roofs only a few municipalities have detailed information about the number of existing Green Roofs in the urban area. The same applies for quantifying the roof area on the building stock that offers the potential for Green Roofs. The determination of both values is an important step in developing a targeted and efficient Green Roof strategy.